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We are excited to announce The Link won its first award last night at the Design Week Awards 2013. As well as winning the award for the best design in the Way-finding and Environmental Graphics category, The Link’s brand was also shortlisted.
The award comes eight months after The Link opened its doors for the first time and no less than 18 months after the first meetings took place to discuss the brand, with heavy involvement by staff from our parent company, Trust Thamesmead and members of the community, especially Thamesmead Youth Voice.
Alphabetical Studio’s Designer, Bob Young said: “This award really is an amazing landmark for us as a design studio.
“A big thank you to Thamesmead Youth Voice for taking part in the workshops we hosted to help shape the creative process and to Trust Thamesmead - we can’t thank them enough for all the opportunities and encouragement they have given us. It’s been an exciting 18 months and to finally see the complex open and embraced by the community who helped develop it is exciting.”
Trust Thamesmead’s Head of Social Enterprise, Richard Fishlock said: “This award highlights the fantastic design work that represents the fun and colourful character of The Link, which was essential for its positioning under a flyover.
“It is an outstanding achievement for our designers Alphabetical Studio and a fantastic achievement for The Link, the Trust and Thamesmead Youth Voice. It is an inspiring venue which offers so much to members of the Thamesmead community. We always say the centre has to be seen to be believed and hope this award is the first of many.”
As well as designing way-finding signs, Alphabetical Studio worked on the brand design for The Link and various elements within it, including working on a number of illustrations submitted by illustrators from YCN Talent Agency which Alphabetical turned into characterful designs which are used across various platforms including this very website and promotional items including flyers, pens, postcards and collectible badges. Have you got yours?!